Influencer Collaboration Guide
Vunique Vacations is excited to foster strategic partnerships that enhance our brand and cater to our ideal discerning travelers. As we invite influencers and brand ambassadors to collaborate with us, we’ve established a set of guidelines and requirements to ensure our collaborations are fruitful and align with our brand’s distinctive voice and offerings.
Understanding Vunique Vacations
At Vunique, we offer more than just vacation rentals; we provide extraordinary experiences for the discerning traveler. Our luxury homes are designed for the well-traveled millennial seeking aesthetic living spaces that include smart technologies, as well as multi-generational families who desire a high-end, comfortable stay. Our homes are more than simply a place to lay your head at night, they offer the backdrop to create unforgettable memories utilizing the one-of-a-kind spaces we created for your vacation experience. We expect our partners to capture and convey the luxury, distinctive, and cohesive experience our homes and destinations offer.
Engagement and Analytics with Heepsy
To ensure transparency and effectiveness in our partnerships, we use Heepsy to manage engagement reporting. To be a part of our program, we require all influencers to sign up for a free Heepsy account. This allows us to collaboratively monitor engagement metrics and audience interactions, ensuring that our partnership is mutually beneficial and aligned with our goals.
Brand Requirements
- Content Authenticity: All content, including photos and posts, must accurately represent our vacation homes, services, and destinations, resonating with our brand’s values and vision.
- Content Rights: We require rights to all user-generated content (UGC), including photographs, videos, and other media for our marketing efforts across platforms such as Facebook, Instagram, YouTube, and Pinterest. While we may not always provide photo credit, we value proper attribution and will include it where appropriate or as agreed upon.
- Social Media Posts: All posts must link to our branded accounts/websites and include specified hashtags, which will be provided to you. These hashtags are essential for compliance with legal standards and may include #paidpartnership, #advertisement, #sponsored, and #ad.
- Regulatory Compliance: Disclosures of paid partnerships or complimentary stays must be clear and appear early in your posts, adhering to FTC and FDA regulations. We expect our partners to be familiar with these regulations.
Partnership Expectations
- Audience Demographics: Your follower demographics should align with our target guests, including well-traveled millennials and multi-generational families seeking luxury vacation experiences.
- Professional Relationship: We respect your personal style and creativity and look forward to professional, mutually beneficial relationships.
- Application Process: If you feel aligned with our brand, please submit the application form with links to your social media channels and content sources, including audience demographics.
Contact Us:
We’re eager to collaborate with influencers who share our vision of luxury and excellence in vacation experiences. If you believe in creating content that resonates with our brand and can meet these guidelines, we welcome your application and look forward to the possibility of a rewarding partnership.
